🧭 Executive Summary
Senior SafeSteps™ is a mobile Registered Massage Therapy (RMT) service franchise/licensing model designed to address one of Canada’s most urgent healthcare crises: falls among seniors. The clinic brings professional RMTs and customized fall-prevention exercise therapy directly into homes, retirement residences, and community centers across Ontario and Canada.
With hospitalization rates due to falls surpassing 78,000 annually in Canada and costing Ontario over $2 billion per year in direct health services, Senior SafeSteps™ combines clinical massage with functional strength-building programs to help seniors maintain independence, mobility, and balance.
📊 Market Opportunity
Key Statistics (Canada/Ontario)
| Metric | Stat |
| Seniors 65+ in Toronto | ~18% of the population and growing |
| Fall-related hospitalizations (65+) | 78,076 annually (Canada, 2022) |
| % of senior injury hospitalizations | 89% due to falls |
| Hip fractures caused by falls | 95% |
| Average hospital stay (post-fall) | 13–16 days |
| % of seniors discharged to long-term care | Over 30% |
| Ontario system cost for falls | $2 billion/year |
Why This Matters
One fall can cost the system $40,000+ — but personalized mobility-focused interventions like RMT + strength therapy cost under $150/session and reduce fall rates by up to 35–40%.
💡 Franchise/License Concept
Value Proposition:
- Mobile RMT + Strengthening = Proven fall prevention solution
- Targets high-demand market: seniors with mobility issues
- Fundable under senior wellness and public health prevention grants
- Subscription, pay-per-visit, and insurance-billed service models
Core Service Offering
- RMT therapy with embedded 7-step strengthening protocol:
- Seated leg raises
- Chair squats
- Standing leg curls
- Side leg lifts
- Heel-to-toe walking
- Seated marching
- Balance-focused Tai Chi
- Home assessments and fall risk screening
- Insurance claim support (Sun Life, Manulife, Green Shield, etc.)
- Custom digital progress tracking for caregivers/families
💼 Licensing Model
| Component | Details |
|---|---|
| Initial Investment | $2,500 CAD |
| Includes | Licensing rights, onboarding, marketing kit, digital templates, RMT kit |
| Royalties | $95/month or 5% of gross revenue |
| Territory Rights | Exclusive postal-code or FSA block (e.g., M2N, M4G, etc.) |
| Training Provided | 1-day Zoom onboarding + ongoing webinars |
| Marketing Support | White-label website page, social posts, flyers, referral scripts |
| Software Tools | Patient intake forms, appointment system templates (e.g., Noterro ready) |
| Ongoing Support | Private Telegram group, quarterly business coaching |
🎯 Target Licensee Candidate Profile
| Candidate Type | Why They’re Likely to Invest |
|---|---|
| Registered Massage Therapists (RMTs) | Already licensed; looking to increase income & flexibility |
| Retired Nurses or Physiotherapists | Health knowledge + desire for part-time community-based work |
| New Healthcare Graduates | Low entry cost vs clinic ownership; social impact focus |
| Home Care Agency Owners | Can bolt-on the RMT Mobile model as a value-added service |
| Chiropractors with senior-heavy clientele | Adds complementary prevention program to rehab services |
| Entrepreneurs in the Health & Wellness space | White-label, grant-eligible business model with real health impact |
| Spouses of Seniors/Disability Advocates | Mission-driven, community-minded with empathy & storytelling potential |
💸 Funding Alignment & Grant Support
This program directly aligns with:
- New Horizons for Seniors Grant (Federal – up to $25,000)
- HelpAge Age Better Grant (Private – up to $10,000)
- Ontario Seniors Community Grants (up to $60,000)
- Canada Small Business Financing Loan Program (loan for van/equipment)
- Canada Health Seniors Strategy (health prevention interventions)
We support licensees in applying through templated applications, stats-backed proposals, and grant-writing assistance.
🛠️ Rollout Timeline (Sample for Licensee Launch)
| Month | Action |
|---|---|
| 1 | License agreement signed, onboarding, tools sent |
| 2 | Website & marketing launched |
| 3 | Grant applications submitted |
| 4 | First client sessions delivered |
| 5 | Reviews, testimonials, and community workshops |
| 6 | Growth stage: Referrals, partnerships, insurance |
🔑 Why Now?
- Aging boom = 25% of Canadians will be 65+ by 2035.
- Public and private insurers want prevention-first solutions.
- Mobile care is booming — but not enough are focused on proactive fall reduction.
- You can be first to market in your region and make a real impact.
📣 Next Steps
Want to become a Licensed Provider or Franchise Partner?
Visit www.SeniorSafeSteps.ca/apply or call Henry Tse directly at 1-888-768-8885.
✅ Get full ROI projections
✅ Apply for government startup funding
✅ Receive your launch kit in 7 days
(Available on Request)
📂 Appendices
- Financial Projections (Break-even & 24-month ROI)
- Sample Grant Proposal Template (New Horizons / Ontario Seniors)
- Legal Licensing Agreement (PDF)
- Therapy Protocol Training Materials
Customizable Local Marketing Kit