Massage & Bodywork RMT CLINIC Master PROVINCE
Business LICENCE & FRANCHISE OPPORTUNITY
1. Executive Summary
The RMT Clinic Master Dealership/Franchise presents an opportunity to grow a successful wellness business across North America.
With a focus on expanding into U.S. states and Canadian provinces, this plan offers a clear and accessible path for master franchisees to acquire exclusive rights to open, operate, and oversee multiple clinics. It’s a strategic massage therapy business plan designed for scalable, long-term growth.
Leveraging my experience of running and selling nine massage businesses and currently operating three clinics, the franchise is built to help aspiring entrepreneurs thrive in this industry. It also acts as a step-by-step guide to starting a massage business, providing everything needed to launch and grow successfully.
Imagine the potential of owning a business that doesn’t just support individual massage therapists but empowers an entire network of them to succeed—while delivering consistent returns for investors.
The RMT Clinic Network Organization is designed to do just that. We’re not just another training program; we’re a digital marketing franchise platform specifically created for the massage therapy industry.
Here’s the big idea: As a Master Dealership/Franchisee in the RMT Clinic Network, you’re investing in a system that scales easily across provinces, states, and even countries—especially in regions where massage therapists consistently struggle with marketing, patient acquisition, and local visibility.
We provide these professionals with a “business-in-a-box” that includes marketing courses, local SEO tools, branding support, and live training—all tailored to attract and retain clients efficiently. We also support new franchisees with guidance on licensing for massage therapy business operations to ensure a smooth and compliant launch.
What does this mean for you? By investing at the MASTER franchise level, you get to offer this robust, in-demand service to entire regions, earning from both individual RMT memberships and additional revenue streams through localized add-on services like consulting, website optimization, and lead generation. It’s a scalable business model that can be quickly implemented in new markets with proven potential for strong returns.
Massage therapy is a high-growth industry, and the demand for professional support services in this space is only increasing. With RMT Clinic Network Organization, you’re investing in a proven, ready-to-launch franchise model that meets this need head-on—providing the structure and tools therapists need to succeed while positioning you for a solid ROI. Together, we’re transforming the industry and making professional growth attainable for therapists everywhere.
Key Features
Minimal upfront cost based on territory acquisition per state or province.
Monthly royalty of 2% of gross sales from each location.
Focus on the United States and Canada, broken down by state and province based on
population.
2. Business Model
This business model revolves around scaling the successful RMT Clinic concept across North America. Master Franchisees acquire exclusive rights to operate and manage clinics in their designated U.S. states or Canadian provinces. This creates significant business opportunities in massage therapy for entrepreneurs looking to enter a growing wellness industry with a proven concept. Alongside territory ownership, franchisees gain access to expert business consulting for massage therapists, ensuring they have the tools, strategies, and support needed to grow and manage high-performing clinics.
Roles
Purchases the rights to develop the franchise in a specific state or province.
Operates individual clinics, reporting to the master franchisee.
• Franchise Fees: Collected upfront for territory acquisition.
• Monthly Royalties: 2% of gross sales from each franchise location.
3. Franchise Fee Structure
The franchise fees for territory acquisition are calculated based on population, using a cost-effective model: USD$0.02 per person in a state or province. This provides an affordable option for master franchisees to acquire large territories. The structure supports accessibility while aligning costs with population size and market potential. Our approach also includes guidance on licensing for massage therapy business operations, ensuring compliance and smooth setup. In addition, we offer business consulting for massage therapists, helping both master and unit franchisees grow successfully. This is a unique chance to partner with a massage therapy brand that’s focused on empowering entrepreneurs with scalable, supportive business solutions.
4. Royalty Structure
The monthly royalty is set at 2% of gross sales. This creates a mutually beneficial relationship between the franchisor and franchisee, where both parties benefit as the business grows.
5. Market Analysis
Key North American Markets for Expansion
United States
The U.S. presents a highly lucrative market for massage and bodywork therapy franchises. With a population of over
331 million, the demand for wellness services is increasing, particularly in densely populated states like California, Texas, and Florida.
Canada
Canada, with a population of 38 million, offers strong potential for franchise growth, especially in populous provinces like Ontario, Quebec, and British Columbia. Canada’s focus on healthcare and wellness services makes it an ideal market for the RMT Clinic model.
6. Operational Plan
Territory Allocation
Master franchisees will receive exclusive rights to operate multiple clinics within their acquired state or province. Unit franchisees will then operate individual clinics under the supervision of the master franchisee. This is an ideal opportunity for entrepreneurs looking to partner with a massage therapy brand that offers proven systems, training, and ongoing support. Whether you’re an experienced operator or new to the industry, our franchise model serves as a comprehensive massage therapy startup guide, helping you build a successful business from the ground up.
Support Systems
Comprehensive onboarding and operational support provided by the franchisor.
Detailed operational procedures to ensure consistent service quality across all locations.
Centralized marketing support and a proprietary CRM system to streamline
bookings and customer management.
7. Marketing Strategy
Localized Marketing
Master franchisees will receive exclusive rights to operate multiple clinics within their acquired state or province, creating business opportunities in massage therapy for those seeking a scalable and rewarding venture. Unit franchisees will then operate individual clinics under the supervision and guidance of the master franchisee, ensuring consistency and support throughout the network. This model is ideal for entrepreneurs looking to follow a proven massage therapy business plan while benefiting from the backing of a larger franchise system.
Localized Marketing
Tailored digital marketing efforts based on local demographics and
preferences.
Collaborations with health and wellness influencers or businesses to increase visibility.
Consistent messaging and branding across all franchise locations in the U.S. and Canada
8. Financial Projections
Financial projections are based on expected franchise sales and growth in major states and provinces:
Revenue Model
Based on state/province population size.
2% of gross sales across all operational clinics.
Marketing, support staff, and franchisee training.
9. Franchisee Support & Training
Franchisee Training
Franchisees will receive in-depth training on running a massage therapy clinic, focusing on:
Customer care, scheduling, and staff management.
Legal and regulatory requirements for each region.
Training on local marketing strategies to attract and retain clients.
• Regional Support Teams: To assist franchisees with operations, marketing, and troubleshooting.
• Technology: A proprietary CRM and booking system to streamline operations.
10. Appendix: Population Breakdown by U.S. State and Canadian Province (2023)
Here’s the population breakdown by U.S. states and Canadian provinces, based on 2023 population estimates:
United State
British Columbia 5.4 million
Alberta 4.6 million
Manitoba 1.4 million
Saskatchewan 1.2 million
Nova Scotia 1.0 million
New Brunswick 0.8 million
Newfoundland & Labrador 0.5 million
Prince Edward Island 0.16 million
Northwest Territories 0.05 million
Yukon 0.04 million
Nunavut 0.04 million
Here’s the population breakdown by U.S. states and Canadian provinces, based on 2023 population estimates: United States
State Population (2023)
California 39.0 million
Texas 30.0 million
Florida 22.0 million
New York 19.8 million
Pennsylvania 13.0 million
Illinois 12.6 million
Ohio 11.8 million
Georgia 11.1 million
North Carolina 10.7 million
Michigan 10.1 million
New Jersey 9.3 million
Virginia 8.7 million
Washington 7.8 million
Arizona 7.4 million
Massachusetts 7.0 million
Tennessee 7.1 million
Indiana 6.8 million
Missouri 6.2 million
Maryland 6.2 million
Missouri 6.2 million
Maryland 6.2 million
Wisconsin 5.9 million
Colorado 5.8 million
Minnesota 5.7 million
South Carolina 5.3 million
Alabama 5.0 million
Louisiana 4.6 million